5 Ways a Branded Documentary Can Increase Business

A branded documentary is a powerful tool that can help increase business in several ways.

This type of video content, sometimes referred to as a branded content film, is a form of advertising that incorporates documentary-style storytelling to promote a brand or product. In contrast to traditional advertising, branded documentaries aim to capture the attention of viewers by telling a compelling story that entertains, educates, or inspires them.

Branded documentaries are designed to showcase a brand's values, mission, and culture in a way that resonates with its target audience. They often delve into topics related to the brand's industry or social issues that align with its values. The best-branded documentaries feature a balance between the brand message and an engaging narrative that can stand alone as a piece of content.

A well-crafted branded documentary can have a significant impact on a brand's reputation and awareness. By associating a brand with a compelling story, it can create a positive emotional connection with its audience. Brands can use this connection to build brand loyalty and customer trust over time.

Additionally, branded documentaries can also reach a wider audience through media outlets and film festivals. This exposure can help boost a brand's visibility, create buzz, and generate press coverage.

Here are five ways a branded documentary can boost your business:

1. Building Brand Awareness and Credibility:

1. A well-produced branded documentary can create a lasting impression on your target audience and raise awareness about your brand. By telling a compelling story through the documentary, you can establish your brand as an authority in your industry and build trust with potential customers.

See some samples of brand documentaries below...

• "The Future Starts Here" - Samsung

• "The Road to Le Mans" - Ford

• "The Other Side of the Game" - Nike

• "The Birth of Swatch" - Swatch

• "The Lego Story" - LEGO

These branded documentaries vary in subject matter, ranging from exploring the history and origins of a brand to highlighting social issues, entrepreneurship, and innovation. Each documentary tells a unique story that aligns with the brand's values, mission, or products.

2. Engaging Storytelling:

Documentaries have a unique ability to captivate and emotionally connect with viewers. By creating a branded documentary that tells a compelling story related to your brand's values, mission, or products/services, you can engage your audience on a deeper level. This emotional connection can lead to increased brand loyalty and customer engagement.

3. Showcasing Expertise and Thought Leadership:

A branded documentary provides an opportunity to showcase your brand's expertise and thought leadership in your industry. By featuring industry experts, sharing valuable insights, or highlighting your unique approach, you can position your brand as a go-to resource. This can attract new customers who are seeking knowledgeable and reputable brands.

4. Generating Social Media Buzz and Virality:

A well-executed branded documentary has the potential to generate significant social media buzz and virality. People are more likely to share and discuss compelling video content, especially if it resonates with them. By creating a documentary that sparks conversations and emotions, you can amplify its reach through social media, leading to increased brand visibility and potential business growth.

5. Differentiating from Competitors:

In a crowded marketplace, standing out from the competition is crucial. A branded documentary can help differentiate your brand by showcasing your unique story, values, or approach. By highlighting what sets you apart, you can attract customers who align with your brand's values and are willing to choose you over competitors. The documentary becomes a valuable marketing asset that sets your brand apart in the minds of consumers.

When Developing a Branded Documentary...

It's important to note that the success of a branded documentary depends on various factors, such as the quality of storytelling, production values, and relevance to your target audience. Additionally, promoting and distributing the documentary effectively across multiple channels, such as social media, your website, and industry events, is crucial for maximizing its impact on your business and is why we would recommend hiring a video managed service provider for this type of project.

Stay tuned for next week’s blog post on distributing and promoting your documentary film for your business

---

Schedule a Complimentary Strategy Call

To schedule your complimentary strategy call click below:

>>Schedule My Video Marketing Strategy Call!<<

Visual Media Edge is an Emmy-winning production company with 20 + years of experience in Television, film, commercial and corporate work. We hold an extensive background in helping companies from content creation to distribution. Our latest work includes ads that have generated $3 million in revenue and The Last Champion starring Cole Hauser.

To further discuss how Visual Media Edge can help you create branded films contact info@visualmediaedge.com