2022 Recap for Video Marketing

2022 was filled with marketers discovering and adding video marketing to their strategies. Here is a quick recap on 2022 video marketing efforts and how the different outlets were utilized and impacted brand ROI.

Brands saw video impact the customer's journey at every turn according to Hubspot. The main goals with video in 2022 were as follows:

• 21% Product Education

• 22% Driving Brand Awareness

• 18% Driving Customer Engagement & Generating Leads

• 12% Driving Sales

• 5% Highlight Company Culture

Tell me, where did you land on these percentages?

The most common goals brands were using video for were to: Educate consumers about their products, Increase customer engagement, Educate consumers about their product and Generate leads.

Video Marketing is One of the Most Effective Ways to Reach Your Audience Right Now.

Here are a few important video metrics to measure your video effectiveness.

• View count

• Social Sharing

• Click-Through Rate

• Lead Generation

• Comments/Likes

• Purchase Conversion Rates

Short-form video has the best ROI compared to other video formats… Hubspot

Lastly, Influencer Marketing Trends for 2022

The main goal in 2022 for influencer marketing was to increase brand awareness.

Some of the extended goals were to grow your brand community, social media following, increase revenue, sales, and increase customer loyalty.

Top 5 Categories for Influencer Marketing Campaigns:

Fashion

Fitness/health

Travel

Beauty

Family

Most effective platforms for Influencer Campaigns:

FB

IG

YT

Twitter

TikTok

There is so much room for brands to increase their marketing and advertising across the digital landscape. For weekly information on insights to help strategize and build your brand awareness sign up for our weekly newsletter.

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Visual Media Edge is an Emmy-winning production company with 20 + years of experience in Television, film, commercial and corporate work. We hold an extensive background in helping companies from content creation to distribution. Our latest work includes ads that have generated $3 million in revenue and The Last Champion starring Cole Hauser.

To further discuss how Visual Media Edge can help you create branded films contact info@visualmediaedge.com