State of Video Marketing in 2023
- visualmediaedge
- May 9, 2023
- 3 min read
Updated: Apr 17, 2024
This is a short article about how more and more marketers are adopting video marketing.
Video, in particular, is a more engaging form of content than text. Although video can be more expensive to produce and take longer to create than text (or at least it was), the fact that people are willing to pay for premium content like Netflix shows that they value video's advantages.
The benefits of video are obvious: It's more entertaining than text and pleasing to the eye, it’s easily consumed over long periods of time (think binge-watching), and because it’s visual, it can be used as a tool for explaining complex ideas.
Video Marketing will be the Easiest Way to Market and sell products in 2023.
The reason is simple: it's easy to do, and it will be most effective. Video marketing has become so universal that it will supersede other methods for both marketers and customers alike. Unlike other forms of marketing, such as print or email campaigns, video doesn't require any additional effort from you beyond creating the content itself (which can be done from anywhere with an internet connection). It also offers many benefits over traditional sales pitches: people are more likely to trust the information presented through video; they're more likely to buy from someone who appears trustworthy; and your company has an opportunity for brand recognition through customer testimonials or product reviews (which are often shared on social media). Finally—and perhaps most importantly—video ads are effective at driving leads because they give potential customers something concrete that they can react to immediately (like a product demo), instead of just relying on their words alone.
81% of Marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service.*
Only People who use Video Marketing Effectively in 2022 will Stand a Chance to Win the Game in 2023.
Video marketing is a must-have for all businesses in 2023.
There are many reasons why video marketing will be popular in 2023, and these include:
Improved customer experience - A lot of research has shown that customers prefer watching videos to reading text. Video marketing allows them to get more information about your brand and products in an easy way, which can lead to more sales.
It’s accessible, shareable, and has built-in value. Simply put, internet users everywhere enjoy video content.
Video Marketing can be Used as an Effective Lead-Generation Channel for B2B Organizations.
Use video to build relationships with customers
Humor is a great way to connect with your audience, but it’s not just about being funny. Keep the tone of your videos light and friendly, and you can use humor as a tool for amplifying your message.
Showcase thought leadership through video content
Demonstrate expertise by showing how others use your product or service in their own workflows—this will also give potential customers a better idea of what they can expect if they decide to purchase from you.
Show off what makes you unique as an organization—whether that means highlighting something specific about your team or showcasing some exciting new technology in action, it’s important that viewers get an idea of who they would be working with if they chose to do business with you.
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Visual Media Edge is an Emmy-winning production company with 20 + years of experience in Television, film, commercial and corporate work. We hold an extensive background in helping companies from content creation to distribution. Our latest work includes ads that have generated $3 million in revenue and The Last Champion starring Cole Hauser.
To further discuss how Visual Media Edge can help you create branded films contact info@visualmediaedge.com
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