Is Video Marketing Effective?

Small and Medium Sized Businesses Search the Web Every Day Asking "Is Video Marketing Effective" and the answer is a resounding "YES!"

Here are 6 reasons Video Marketing is important for building brand recognition:

1. Videos Are Attention-Grabbing

Videos can quickly grab the attention of viewers, making them more likely to engage with your brand.

81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service.*

The decision to not have video as an advertising/marketing asset for your company is doing a disservice to your brand. 2020 propelled the need for ALL businesses to create an online presence.

2. Video Marketing Establishes Emotional Connection

Videos have the ability to evoke emotions and create a connection with viewers, helping to build brand loyalty and trust.

This has a lot to do with human psychology. Visual, auditory, read/write, and kinaesthetic are the 4 different learning styles.

Video is a medium that is more engaging than other mediums, pulling at our heartstring and captivating our attention better than anything else. If you’ve ever cried at a movie, you know what we mean! And, when you use it in your marketing efforts, a lot of these same effects carry through.

The difference?

That emotion and connection can ultimately help convert a viewer into a paying customer. Evoking empathy by encouraging audiences to understand the feelings of another, is one of the most powerful abilities of video. Connecting with potential customers not just through intellect but also through emotion can inspire a more successful marketing plan and video.

3. Videos Are Shareable

Videos are highly shareable on social media, making it easier to reach a wider audience and increase brand awareness.

Videos that the audience can share easily multiply the spread of your brand's reach. This is basically free advertising/marketing at no cost to you. People love to refer and talk about their favorite brands. Let it be your brand that they refer to!

4. Videos Demonstrate the Product or Service Benefits

Videos can showcase the benefits and features of a product or service in a more engaging and memorable way than text or images.

Demo videos provide a means to explain your product's features and benefits in a way that doesn't explicitly feel like selling. People prefer not being sold to. Throughout the video, you can show people experiencing your product, sharing what makes your product unique, and showing what makes your product unique. You can also showcase what specific features have been included and how these simplify the process of solving your customer's problem

5. Videos Are Educational

Videos can be used to educate your audience on complex topics or to provide step-by-step tutorials.

Video can sometimes be the best solution for those hard-to-communicate topics.

Why?

You are putting something rather difficult into a visual format to visually see and process. This breaks down a rather complex topic and makes it easier for the end buyer to experience. This allows your brand to stay top of mind.

6. Videos are Versatile

Videos can be used in a variety of ways, from TV commercials to social media ads to website content, making them a versatile tool for building brand awareness and engagement.

This is something we at Visual Media Edge are well adept at. The ability to have videos for different campaigns and distribution channels helps a brand to be omnipresent.

This is very advantageous to the brand when people see your message everywhere, they start to associate it with your brand. This helps you build a stronger relationship with your audience and makes them more likely to buy from you in the future.

Overall, videos offer brands a powerful way to connect with their audience, tell their story, and showcase their products or services. By using videos strategically, brands can create a strong and memorable brand identity, increase engagement and loyalty, and ultimately drive business growth.

*https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

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Visual Media Edge is an Emmy-winning production company with 20 + years of experience in Television, film, commercial and corporate work. We hold an extensive background in helping companies from content creation to distribution. Our latest work includes ads that have generated $3 million in revenue and The Last Champion starring Cole Hauser.

To further discuss how Visual Media Edge can help you create branded films contact info@visualmediaedge.com