11 Strategies and Examples of Successful Company Brand Videos

Raise your brand awareness through video advertising! Not sure how? Here are some great strategies and examples of some of the biggest brands using video.

1. Create an emotional connection: Use video to tell stories that evoke emotions and connect with your audience. Coca-Cola's "Share a Coke" campaign uses video to showcase heartwarming moments of people sharing a Coke with loved ones.

2. Use humor: Humorous videos can be an effective way to make your brand memorable and shareable. Dollar Shave Club's "Our Blades Are F***ing Great" video went viral and helped establish the brand as a disruptor in the razor market.

3. Highlight your product's unique value proposition: Use video to showcase your product's unique benefits and differentiators. Blendtec's "Will It Blend?" video series demonstrated the strength of their blenders by blending unusual objects like iPhones and golf balls.

4. Focus on user experience: Use video to show how your product or service enhances the lives of your customers. Apple's "Designed for" video series showcases how their products are designed to improve the lives of people with disabilities.

The more opportunities you get to show your target audience how your product enhances their lives or better yet showing how your product fits into their lives the more likely you are to

5. Use social media: Use video on social media to reach a wider audience and generate engagement. Old Spice's "The Man Your Man Could Smell Like" video campaign became a viral sensation and helped the brand appeal to a younger audience.

6. Collaborate with influencers: Partner with influencers who align with your brand's values and target audience. GoPro collaborates with athletes and adventure enthusiasts to create awe-inspiring content that showcases the versatility of their cameras.

7. Leverage customer testimonials: Use video testimonials to show how your brand has helped customers solve problems and achieve success. Hubspot's "Customer Love" video series features testimonials from satisfied customers who have benefited from their marketing and sales software.

8. Educate your audience: Use video to educate your audience about your industry or product category. Lowe's "How-To" video series offers tips and tutorials on home improvement projects, positioning the brand as a helpful resource for DIY enthusiasts.

9. Leverage user-generated content: Use user-generated content to showcase your customers' experiences and build a sense of community around your brand. Airbnb's "Live There" video campaign features authentic user-generated content that showcases the unique experiences and connections that the platform enables.

10. Make your videos interactive: Use interactive elements in your videos, such as quizzes or polls, to increase engagement and drive interaction. Nike's "Reactland" video campaign uses interactive elements to showcase the performance of their new running shoes.

11. Create a series: Create a video series that explores different aspects of your brand or product category, keeping your audience engaged and coming back for more. Sephora's "Sephora Squad" video series highlights the diverse group of influencers and creators that make up their brand community.

By using these strategies in their company brand videos and implementing some video content ideas from our examples, brands can create effective video content that builds brand awareness, drives engagement, and connects with their audience on an emotional level.

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Visual Media Edge is an Emmy-winning production company with 20 + years of experience in Television, film, commercial and corporate work. We hold an extensive background in helping companies from content creation to distribution. Our latest work includes ads that have generated $3 million in revenue and The Last Champion starring Cole Hauser.

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